Atlantic Fellows

Motion Graphics For Good

The Atlantic Fellows and Atlantic Institute, along with their partner programs and individual Fellows, produce video content to tell their stories and advance their goals. Recognizing the need to standardize the graphics that brand these videos as communications of the Atlantic Fellows and Atlantic Institute, the organization identified a need to develop a package of motion graphics in line with the organization’s brand. These assets would be implemented by producers and creators around the globe.

Shift 7 designed and animated these elements, which were delivered as motion graphics template (“.mogrt) files, to be distributed and used by creators and partners.

The mission of Atlantic Fellows is:

To empower catalytic communities of emerging leaders to advance fairer, healthier, more inclusive societies.

To visualize the idea of a catalyst, many solutions begin with the appearance of a translucent square—a metaphor for the seed—which increases the spread of an idea or action. Over the course of the animation, this square grows and transforms, metamorphosing in the final form.

Through increased familiarity, viewers will identify the appearance of a square with a coming transition, and more importantly, the brands of the Atlantic Fellows and Atlantic Institute.

GLOBAL COHORT BUMPER

This short bumper uses 3D space to tell a visual story about the forward progress of the Atlantic Fellows and their programs by integrating portraits of many of the global Atlantic Fellows cohort. The portraits originate at a central point in space, signifying the community and support of Atlantic Fellows, and fly past the camera, as if spreading across the globe.

GRAPHIC ELEMENTS

The Atlantic Fellows brand is brought to life through a series of animated brand elements, including a frame, panels for textual information, and an end tag.